Lisa is a lifelong content junkie–she’s even got that elusive degree in professional writing.
“The Content Marketing ‘Field’ Guide is a project of passion for me. It’s the latest evolution of a career in content. I was a trade journal editor before I got into agency work by helping companies like Motorola with effective web content. Writing formats change; the essentials of connecting with audiences don’t. I love what this collaborative book is doing for today’s top marketers.”