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EBook chapterChap 3: Measuring content marketing ROI
The goodies in this chapter include a CALL TO ACTION template, email templates to engage...
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EBook chapterThe next chapter needs YOU!
A book like this--a true field guide--is driven by the practical experts like you. That's...
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TemplateSocial distribution email templates
Maximize how far your social posts go with these email templates. Use them to encourage...
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ToolsLinkedIn reach estimator
You don't have to imagine the possibilities--you can see them! Prepare to be impressed with...
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TemplateEffective call to action examples to increase conversion on your site
Calls to action are the make or break moment of content marketing. Generating the right...
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Blog3 essential steps to sound content marketing ROI and measurement
Don't let the lack of metrics get you down--these three easy steps to measuring content...
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Blog5 questions to unlock stronger content
Senior VP of Google Amit Singhal describes the importance of content marketing perfectly when he...
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Content MarketingTake the content culture quiz
These ten yes/no questions will help you pinpoint just where you land in the realm...
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EBook chapterChapter 2: Getting Started With B2B Content Marketing
Where does your content marketing program fit in the bigger landscape. Are you just beginning,?...
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EBook chapterChapter 1: Content Marketing: It’s Legit
Content marketing is legit--it's arguably driving more leads at less cost than any other channel....
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