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Content MarketingChapter 11: How to master editorial calendaring and maintain a steady flow of client stories
Planning makes perfect: How SmartFurniture took control of their reputation, decided what they wanted to...
By Emily McDougald4908 -
EBook chapterChapter 8: How to Pick Your Topics for Successful B2B Content Marketing
94% of the total customer count and sales won by Kevy, an eCommerce Marketing company,...
By Jennifer Hazelton6231 -
EBook chapterChapter 9: Your Perfect Channels for Social Media Content Marketing
Imagine: A 33% increase in organic website traffic and 280% increase in web traffic from...
By Jennifer Hazelton5540 -
EBook chapterChapter 6: Connecting & Measuring PR and Content Marketing ROI
When all of your content marketing and public relations efforts converge and you have a...
By Lisa Calhoun6773 -
EBook chapterChapter 7: Getting executives engaged in content marketing
Executives are understandably hesitant to commit to any strategy that has a dollar amount attached...
By Lisa Calhoun8942 -
EBook chapterChapter 5: Connecting Core Values to Content
Break-out brands like King of Pops from Atlanta and 15five from Silicon Valley share their backstory on connecting content to core values. Read More
By Lindsay Trinkle8391 -
EBook chapterChap 4: Three Steps To Better Content Marketing Distribution
Content development is only half the battle--and it may be the easier one. Content distribution...
By Lisa Calhoun7217 -
EBook chapterChap 3: Measuring content marketing ROI
The goodies in this chapter include a CALL TO ACTION template, email templates to engage...
By Lisa Calhoun5743 -
EBook chapterThe next chapter needs YOU!
A book like this--a true field guide--is driven by the practical experts like you. That's...
By Lisa Calhoun2464 -
EBook chapterChapter 2: Getting Started With B2B Content Marketing
Where does your content marketing program fit in the bigger landscape. Are you just beginning,?...
By Lisa Calhoun4879