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  • Content Marketing

    Chapter 11: How to master editorial calendaring and maintain a steady flow of client stories

    Planning makes perfect: How SmartFurniture took control of their reputation, decided what they wanted to...

    By Emily McDougald
    4908
  • EBook chapter

    Chapter 8: How to Pick Your Topics for Successful B2B Content Marketing

    94% of the total customer count and sales won by Kevy, an eCommerce Marketing company,...

    By Jennifer Hazelton
    6231
  • EBook chapter

    Chapter 9: Your Perfect Channels for Social Media Content Marketing

    Imagine: A 33% increase in organic website traffic and 280% increase in web traffic from...

    By Jennifer Hazelton
    5540
  • EBook chapter

    Chapter 6: Connecting & Measuring PR and Content Marketing ROI

    When all of your content marketing and public relations efforts converge and you have a...

    By Lisa Calhoun
    6773
  • EBook chapter

    Chapter 7: Getting executives engaged in content marketing

    Executives are understandably hesitant to commit to any strategy that has a dollar amount attached...

    By Lisa Calhoun
    8942
  • EBook chapter

    Chapter 5: Connecting Core Values to Content

    Break-out brands like King of Pops from Atlanta and 15five from Silicon Valley share their backstory on connecting content to core values.   Read More

    By Lindsay Trinkle
    8391
  • EBook chapter

    Chap 4: Three Steps To Better Content Marketing Distribution

    Content development is only half the battle--and it may be the easier one. Content distribution...

    By Lisa Calhoun
    7217
  • EBook chapter

    Chap 3: Measuring content marketing ROI

    The goodies in this chapter include a CALL TO ACTION template, email templates to engage...

    By Lisa Calhoun
    5743
  • EBook chapter

    The next chapter needs YOU!

    A book like this--a true field guide--is driven by the practical experts like you. That's...

    By Lisa Calhoun
    2464
  • EBook chapter

    Chapter 2: Getting Started With B2B Content Marketing

    Where does your content marketing program fit in the bigger landscape. Are you just beginning,?...

    By Lisa Calhoun
    4879
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