Read The Content Marketing Field Guide chapter by chapter as we develop it. Looking forward to your comments!
Content Marketing Field Guide Chapters
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Chapter 1: Content Marketing: It’s Legit
Content marketing is legit--it's arguably driving more leads at less cost than any other channel....
By Lisa Calhoun -
Chapter 2: Getting Started With B2B Content Marketing
Where does your content marketing program fit in the bigger landscape. Are you just beginning,?...
By Lisa Calhoun -
Chap 3: Measuring content marketing ROI
The goodies in this chapter include a CALL TO ACTION template, email templates to engage...
By Lisa Calhoun -
Chap 4: Three Steps To Better Content Marketing Distribution
Content development is only half the battle--and it may be the easier one. Content distribution...
By Lisa Calhoun -
Chapter 5: Connecting Core Values to Content
Break-out brands like King of Pops from Atlanta and 15five from Silicon Valley share their backstory on connecting content to core values. Read More
By Lindsay Trinkle -
Chapter 6: Connecting & Measuring PR and Content Marketing ROI
When all of your content marketing and public relations efforts converge and you have a...
By Lisa Calhoun -
Chapter 7: Getting executives engaged in content marketing
Executives are understandably hesitant to commit to any strategy that has a dollar amount attached...
By Lisa Calhoun -
Chapter 8: How to Pick Your Topics for Successful B2B Content Marketing
94% of the total customer count and sales won by Kevy, an eCommerce Marketing company,...
By Jennifer Hazelton -
Chapter 9: Your Perfect Channels for Social Media Content Marketing
Imagine: A 33% increase in organic website traffic and 280% increase in web traffic from...
By Jennifer Hazelton -
Chapter 10: How to get your team engaged in content marketing
Content in Real Life: How Chainalytics, a global supply chain consultancy, built a content marketing...
By Emily McDougald -
Chapter 11: How to master editorial calendaring and maintain a steady flow…
Planning makes perfect: How SmartFurniture took control of their reputation, decided what they wanted to...
By Emily McDougald
